Strategic thinking for what’s next

Beyond Matter is a strategic consultancy helping early-stage founders go deeper, think clearer, and build brands that last.

Photo by Drew Beamer on Unsplash

Photo by Drew Beamer on Unsplash

Why Beyond Matter

In a world of fast moves and hot takes, Beyond Matter is a place for meaningful thinking.
I created this consultancy to help ambitious founders cut through the noise, connect with what truly matters, and build with purpose.

The name reflects my approach: going beyond the surface, beyond the trend — toward deeper clarity, sharper strategy, and long-term relevance.

Because building a business isn't just about momentum — it’s about meaning.

Hi, I’m Audrey

Strategic consultant, brand thinker, and human-centred partner.

I'm a strategic consultant driven by one clear purpose: to help people turn their ambitions into reality.

Over the past decade, I’ve worked with global brands and creative agencies, guiding teams through complexity toward clarity and meaning. What I’ve learned is that strategy isn’t just about frameworks — it’s about people, and the courage it takes to build something that lasts.

That’s why I founded Beyond Matter — to support early-stage founders with bold ideas and big ambitions.

My approach blends emotional intelligence, conceptual depth, and commercial rigour — offering both perspective and partnership as you shape the future of your business.

My experience spans the health (Novo Nordisk, Pfizer), wellness (Rescue Remedy), and tech sectors (Yamaha, Logitech), but what unites all my work is a desire to help others find clarity, turn vision into action, and build something meaningful.

Photo by Corinne Kutz on Unsplash

Explore the BEYOND services

4 strategic products shaped for early stages: grounded, thoughtful and action-ready

  • Your brand has been ignited — now it’s time to define it. This offer supports founders at the earliest stages, shaping their intuition into clear, confident brand strategy. We turn raw ambition into structured thinking, so you can move forward with purpose.

    Includes:

    • Purpose, mission, and vision development

    • Strategic brand positioning

    • Audience insight and opportunity mapping

    • Naming and narrative exploration (optional add-on)

  • You’ve built something meaningful — but product alone won’t carry you. This offer helps you zoom out, articulate your value, and connect with your audience through a well-defined go-to-market strategy. It’s about seeing the bigger picture, and stepping into it.

    Includes:

    • Brand messaging and storytelling

    • Go-to-market planning and positioning

    • Channel and audience prioritisation

    • Early campaign and launch strategy

  • Startups often face scattered thinking and strategic drift. This offer creates space for clarity — through workshops and team alignment sessions designed to reduce friction, uncover priorities, and build internal cohesion around your brand vision.

    Includes:

    • Brand or business alignment workshops

    • Team offsites or remote facilitation

    • Founder-led working sessions

    • Creative or comms brainstorm facilitation

  • When you need a quick, smart second brain. Ideal for one-off challenges, feedback moments, or short-term support, this offer gives founders direct access to sharp thinking — without the weight of a long-term engagement.

    Includes:

    • 1:1 sparring or strategic coaching

    • Brand audits or pitch deck feedback

    • Rapid insight reviews

    • Fractional advisory support